With an app-competitive market, organic growth is precious but not sufficient. Paid advertising is the driver that puts your app in front of the right people at the right moment. But paying for ads without a strategic mind is equivalent to sending money down the drain.

We don't simply advertise your app—every rupee works harder with data-driven targeting, audience segmentation, funnel engineering, and creative optimization.

Why Paid App Marketing is Critical

In the millions-strong world of Android and iOS apps, getting seen requires more than a good-looking design or even a chance. Speed, scale, and targeting control are what paid app marketing has to offer—beyond natural tactics.

These are the capabilities that paid advertising can bring to your app:

  • Create a solid, ongoing source of high-quality downloads
  • Sustain app store ranks through sheer numbers and tempo
  • Get improved visibility on significant platforms
  • Reach specialist user sets using sophisticated targeting
  • Support user retention and remarketing initiatives
  • Lower CPI (Cost Per Install) via ongoing optimization

We create campaigns for lasting effect—not fleeting peaks.

who we are

Our Paid App Marketing Services

At CGB Studios, we don't think in terms of cookie-cutter campaigns. Each app has a distinct audience, category, and user experience. That's why our campaigns are tailored to your objectives, platform, and growth phase.

Multi-Platform Ad Campaign Management

Multi-Platform Ad Campaign Management

We create and execute high-converting app install campaigns on the most dominant ad networks

  • TikTok & Snapchat Ads: Short-form video creatives that resonate with younger audiences
  • YouTube Ads: Video storytelling for high-conversion awareness campaigns
  • Programmatic Networks: Wider reach through RTB platforms

Your app gets viewed where your users are spending their time

Audience Targeting & Segmentation

Audience Targeting & Segmentation

We make sure your ads reach the users who are most likely to install, interact, and retain.

  • Behavior-based and interest-driven custom audience building
  • Creating lookalike audiences from existing users
  • Geo-fencing and language-based segmentation
  • Device targeting (iOS vs Android, models, OS version)
  • Behavioral targeting by app category trends

Pinpoint targeting means improved installs—and improved retention

Creative Strategy & Ad Development

Creative Strategy & Ad Development

Ad fatigue is real. We build scroll-stopping, action-driven creatives that stand out and drive installs.

  • App preview videos and animated ads
  • Static, carousel, and playable ad formats
  • Copywriting influenced by user intent
  • Headline, visual, and CTA A/B testing
  • Platform-optimized designs for improved performance
Campaign Funnel Mapping

Campaign Funnel Mapping

Each install is a component of a bigger user journey. We create full-funnel plans to move users from discovery to repeat use.

  • Top-of-funnel awareness campaigns
  • Middle-of-funnel retargeting ads
  • Bottom-of-funnel install and registration push
  • In-app action optimization (trial, purchase, subscription)
  • Integration with re-engagement flows (email, push, etc.)

We don't just optimize for installs but for lifetime value

Budget Planning & CPI Optimization

Budget Planning & CPI Optimization

We make sure you don't overspend—or underspend—on your app growth campaigns.

  • Daily and lifetime budget planning
  • CPI, CPA, and ROAS-based bidding strategies
  • Real-time bid adjustments based on performance
  • Channel-wise spend distribution for optimal ROI
  • Budget forecasting for launch, scaling, or seasonal campaigns

Every rupee is spent—and maximized.

Analytics, Attribution & Real-Time Optimization

Analytics, Attribution & Real-Time Optimization

What gets measured grows. We give crystal-clear visibility into every click, install, and in-app event.

  • App attribution setup with tools such as Adjust, AppsFlyer, and Firebase
  • Install event-level tracking (registrations, purchases, subscriptions)
  • Channel-wise performance reporting
  • Creative performance analysis
  • Weekly and monthly optimization reports with actionable insights

You see exactly where your installs come from—and how they're performing.

Ideal For

We assist mobile apps in various industries to grow quicker and smarter with paid campaigns

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SaaS Tools & Productivity Apps

Scale sign-ups and adoption

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Gaming Apps

Install volume and boost lifetime value

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Ecommerce Apps

Drive first-time purchasers and repeat purchases

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Health & Fitness Apps

Scale subscriptions and retain daily use

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Education & Edtech Apps

Boost course signups and retention

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Fintech Apps

Increase account creations and drive user engagement

Why Choose CGB Studios for Paid App Marketing?

Certified ad specialists across Google, Meta, and more End-to-end campaign planning, setup, optimization, and reporting

  • Expertise in creative direction, bidding strategy, and attribution
  • In-house collaboration with development and analytics teams
  • Dedicated account manager and transparent reporting
  • We focus on more than just installs. We focus on user growth that sticks—and scales.
who we are

Let's Power Your App's Growth with Paid Ads

You've created something great—now it's time to get it in front of individuals who'll actually use it.

Whether you're looking to reach your first 1,000 installs or scaling towards millions, our paid app marketing team at CGB Studios is ready to assist you in reaching real users with real intent.